Baileys Ice Cream Parlour

We partnered with Baileys Ice Cream Parlor to create a cohesive and inviting brand identity that reflects the joy of indulging in their delicious ice cream. Our collaboration covered the development of their logo, packaging materials, and point-of-sale displays, ensuring every interaction with the brand was consistent, visually appealing, and memorable.

Logo Design

The Baileys Ice Cream Parlor logo is the heart of the brand. We designed a playful yet elegant logo featuring a hand-drawn ice cream cone, capturing the essence of handcrafted quality and delight. The soft orange of the cone harmonizes with the deep navy-blue script of “Bailey’s,” creating a balance of nostalgia and modernity. This logo was designed for versatility, fitting seamlessly across packaging, signage, and digital platforms.

Packaging Materials

We extended the brand’s clean and playful aesthetic into the packaging. The cups, as seen in the design, feature a minimalist approach, with the logo standing out against a white backdrop. This simple yet effective design enhances the ice cream experience by letting the branding speak for itself without overwhelming the product. Along with the environmentally conscious wooden spoon, the packaging reinforces the artisanal, natural feel of the brand.

Point-of-Sale Displays & Promotional Items

To create a memorable in-store experience, we designed promotional items such as branded balloons and festive bunting. These items, like the logo-adorned balloon and pennant banner, maintain consistency in branding while adding a fun, celebratory vibe to the ice cream parlor. The promotional items are simple, clean, and inviting—encouraging customers to fully immerse themselves in the Bailey’s experience, whether they are selecting a scoop or taking a balloon home.

By developing a brand identity that feels personal, nostalgic, and modern, we helped Baileys Ice Cream Parlor establish a strong presence that leaves a lasting impression. Whether it’s through their clean and playful packaging, welcoming point-of-sale materials, or celebratory promotional items, the brand experience ensures that Baileys Ice Cream Parlor remains top-of-mind long after the last bite.